As Streamline VRS Division Head & RevMax CEO, Desiree brings revenue management to the Vacation Rental Industry! A Johnson & Wales graduate, Desiree has watched the evolution of revenue management through the hospitality industry and emerging in the arena of vacation rentals and alternative housing. As a worldwide consultant, Desiree’s experience from limited service hotels to European castles and over a decade of revenue management analytics has helped her create award – winning marketing campaigns and develop innovative designs in software for revenue managers. Helping companies grow to establish guest standards, rules and guidelines, operating procedures, and maximizing sales and marketing opportunities is what drives Desiree to expand to the vacation rental space. Desiree continues to expand her vision to cultivate industry-wide standards where revenue management takes its place among the most valuable positions in the industry.